Analysis of the Role of Culture and Globalization in Consumer Awareness and their Impact on Income and Family: An Analytical Statistical Study

Abstract

This research aims to study and analyze the role of culture in consumer spending awareness, globalization in the absence of this awareness, and their impact on income and the family. The study targets the Kuwaiti youth culture from the point of view of the College of Business Administration students at Kuwait University to find the most successful ways to develop guiding policies and achieve consumer protection. A special questionnaire was prepared specifically for this purpose and completed by a random sample of students, and appropriate statistical analysis was used to study these objectives. Consequently, some proper suggestions and recommendations were identified to achieve the desired objectives of this research.