Abstract:This article seeks to illustrate the importance of price psychology and its application, taking into account that price is one of the determining variables when the buyer decides to make the purchase of a good or service effective. The analysis of the article is based on the study of price as a determining factor for companies and their permanence in the market, all this is done through a bibliographic review of articles, magazines, books, etc. Most buyers judge prices comparatively, that is, the reference pr… Show more
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