Analysis of the Potential of Commercial Corridor Based on Consumer Movement Interactions in Central Jakarta

Abstract

In the evolving landscape of modern commercial development, the potential of Jakarta’s shopping center corridors has emerged as a key area of interest. Consumer lifestyle behavior shifts, technological advancements, and design innovations have shaped new trends in the retail industry. The development of modern shopping centers has brought significant changes in consumer movement patterns in various metropolitan cities, including Central Jakarta. Utilizing empirical data from bustling shopping centers, the research employs the Huff and Gravity models to analyze consumer movement patterns. These models offer a nuanced understanding of how factors like accessibility, population density, and urban design influence consumer choices. The results show that ITC Roxy has the highest probability of consumer visits, while H. M. Saleh Ishak Street, Sutan Syahrir Street, Dr GSSJ Ratulangi Street, Menteng Raya Street, Kramat Kwitang Street, and Pasar Senen Street have the highest interaction volumes due to their proximity to arterial roads and collectors. The results reveal a significant shift in consumer movement behavior, driven by urban development and demographic changes, underscoring the urgency for adaptive commercial planning.