“…Efforts by governments to introduce such regulations have faced fierce opposition globally, mainly in the form of opposition from the food industry and trade challenges (Ares, Antúnez, Cabrerar, & Thow, 2021;Dorlach & Mertenskötter, 2020;Julia & Hercberg, 2016;Mulligan et al, 2021;Vandenbrink et al, 2020). In particular, research has shown that the food industry engages in corporate political activity to promote deregulation (Ares, Antúnez, Cabrerar, & Thow, 2021;Julia & Hercberg, 2016;Mialon et al, 2020;Vandenbrink et al, 2020). The arguments of the food industry mainly rely on making consumers responsible for making healthy food choices and stressing the potential negative effect of the regulations in terms of costs required for implementation and their potential negative effects on sales (Ares, Antúnez, Cabrerar, & Thow, 2021;Mialon et al, 2020).…”