Analysis of the Influence of Digital Economy Collaborative Learning towards Achievement and Recognition of Students and Lecturers of Management Major of Narotama University

Abstract

This study discusses the implementation of the Independent Learning Campus Curriculum (MBKM) in collaborative learning of the digital economy, students and lecturers of the management study program at Narotama University who take courses in strategic marketing management and digital marketing. The purpose of this research is to reveal how significant is the influence of digital economy collaborative learning towards the achievement and recognition of students and lecturers of management major of Narotama University. The research sample is all students and lecturers of Narotama University, Surabaya, Indonesia participating in the courses of strategic marketing management and digital marketing with a total of 381 student populations and 20 lecturers who took the MBKM curriculum. This research is using mixed methods, in which the qualitative approach is conducted by descriptive analytics and the quantitative approach conducted by crosstab to acknowledge the relationship between variables. The results showed a significant influence of digital economy collaborative learning towards the achievement and recognition of students and lecturers.