Analysis of the Influence of Service Quality on Shopee Customer Satisfaction and Loyalty
Nurdin,
Rito Cipta Sigitta Hariyono
Abstract:The increasing use of shopee as an online sales stall with various features offered makes the background in this study. In addition, researchers observed that there are still some shopee users who complain about poor service quality such as very long delivery, product discrepancies that come, and require a strong enough internet connection to access shopee which makes it difficult for people who are in areas with minimal internet to use shopee. This study aims to determine the quality of service to customer sa… Show more
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