Analysis of the consumptive behavior of Muslim consumers: A study on social, psychological, and financial literacy
Munir Munir,
Rimi Gusliana Mais,
Aisah Achmad
et al.
Abstract:This research aimed to examine how social, psychological, and financial literacy factors influence the online shopping behavior of college students. The study included 350 undergraduates from Jakarta who were selected using a convenience sampling method. The data was analyzed using regression analysis, which revealed that social and psychological factors significantly negatively impact students' online shopping behavior. On the other hand, financial literacy has a significantly positive impact. This study give… Show more
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