“…Physiological-emotional responses are usually measured in analogue situations, due to instrumentation requirements. For example, Henson et al (1979) used an erotic film while measuring women's sexual arousal, and Martinez-Diaz and Edelstein (1979) used a contrived conversation while measuring heart rate. Cognitive-verbal responses are measured via rating scales (e.g., Williams, 1979), checklists (e.g., Prinz et al, 1979), questionnaires (e.g., Martinez-Diaz and Edelstein, 1979), and academic tests (e.g., Filipczak et al, 1979).…”