2020
DOI: 10.3390/su12208418
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Analysis of Socially Responsible Consumption: A Segmentation of Spanish Consumers

Abstract: The fight against the environmental and social problems faced by humanity requires a change in the consumption system. A new consumer is required, who takes into consideration that their acts are part of the cause of these problems, but also part of the solution to them. In order to design effective campaigns to promote socially responsible consumption, it is valuable to understand the profile of consumers who are most likely to act in this way. The objective of this work is to identify and describe segments o… Show more

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Cited by 17 publications
(7 citation statements)
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References 62 publications
(162 reference statements)
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“…Some works also showed that it is difficult to identify a specific sociodemographic profile for the socially responsible consumer. The results are usually very diverse and contradictory, and sometimes no influence or link is observed with different behaviours [63,64]. For example, regarding gender, some studies showed that women may present a more pronounced behaviour of social responsibility, with strong environmental awareness and a more sustainable lifestyle [35,[65][66][67][68][69][70].…”
Section: Discussionmentioning
confidence: 99%
“…Some works also showed that it is difficult to identify a specific sociodemographic profile for the socially responsible consumer. The results are usually very diverse and contradictory, and sometimes no influence or link is observed with different behaviours [63,64]. For example, regarding gender, some studies showed that women may present a more pronounced behaviour of social responsibility, with strong environmental awareness and a more sustainable lifestyle [35,[65][66][67][68][69][70].…”
Section: Discussionmentioning
confidence: 99%
“…Source: composed by Durif et al (2011), Fontelle (2010, Freestone andMcGoldrick (2007), Honkanen et al (2006) cited in Karlaite and Tamosiunaite (2013, p.259) With awareness of the diversity of these sophisticated forms of consumption, which are evolving toward pro-environmental, pro-health, and ethically committed solutions (cf. Palacios-Gonzalez & Chamorro-Mera, 2020), let us turn to a necessarily brief characterization of a radical proposal for social change.…”
Section: Socially Responsible Consumptionmentioning
confidence: 99%
“…Household dynamics are crucial to study consumption behavior of different households. The explanatory variables for this study were considered by taking into account the previous studies [29][30][31][32][33] in the field as well as keeping in view the ground realities of the study area. These variables included age, education, gender, family size, monthly family income, main occupation, residential area, society membership, and internet access.…”
Section: Explanatory Variables 241 Household Dynamicsmentioning
confidence: 99%