This study aims to determine the contribution of tourism as an economic leverage in the city of Palembang, analyze the impact and economic leverage through MSMEs in the city of Palembang, develop an action plan that will be carried out based on the results of the study. The research method used is descriptive evaluative with qualitative descriptive analysis, normative juridical analysis, and evaluative/quantitative analysis. This study focuses on measuring the contribution of tourism to economic values that are leveraging on tourism products in Palembang City by tourists with the following approaches: viable environment (natural environment), social nurturing (community), and sufficient economy. The research data was taken from the results of observations and interviews with stakeholders which were processed using the AHP and SWOT methods. The results showed that tourism in the city of Palembang has strength in culinary tourism (S-O strategy) and improvement in the tourism environment (W-T strategy). The development of tourism in the city of Palembang is in line with economic growth. The city of Palembang has the most dominant economic distribution in South Sumatra (34%) which contributes directly to the surrounding MSMEs. Several things can be implemented from the research results, namely related to tourist attraction objects, hotels/accommodations, restaurants/restaurants, travel agencies, infrastructure and communications, art galleries and gift shops, enhanced travel patterns, and strategic plans for tourism market development.