Abstract:<p><em>In social studies, including marketing studies, proposals for applications of an integrated methodology appear, based on the so-called third methodological path, which is also referred to as the mixed methods. In the article, an attempt is made to outline the cognitive orientation in marketing and picture the ways of connecting approaches in the social sciences as the inspiration for marketing. The aim of the article is to propose a methodology of researching forms and degrees of methodologi… Show more
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