Analysis of Psychographic Indicators via LIWC and Their Correlation with CTR for Instagram Ads

Inoue, Kenjiro; Yoshida, Mitsuo

doi:10.1109/wi-iat59888.2023.00106

2023 IEEE International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT) 2023

DOI: 10.1109/wi-iat59888.2023.00106

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Analysis of Psychographic Indicators via LIWC and Their Correlation with CTR for Instagram Ads

Kenjiro Inoue,

Mitsuo Yoshida

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Analysis of Psychographic Indicators via LIWC and Their Correlation with CTR for Instagram Ads

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References 11 publications

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