Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy

Golubić, Kruno; Lasić-Lazić, Jadranka

doi:10.2498/cit.1002096

Cited by 10 publications

(5 citation statements)

References 2 publications

(1 reference statement)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…В ряде работ изучаются каналы коммуникации, с помощью которых потенциальные студенты магистратуры получают информацию о программах. K. Golubic и J. Lasic-Lasic предлагают университетам (факультетам, программам) интегрировать свою коммуникационную стратегию с помощью развития не только сайта или блога программы, но и страниц, чатов и форумов в социальных сетях [25], что открывает дополнительные возможности маркетинга и брендинга (например, установление более тесного эмоционального контакта с потребителем) [26]. E. Crescitelli и T. Mandakovic среди наиболее значимых каналов коммуникации выделяют буклеты, выставки и другие мероприятия, а также онлайн-ресурсы, подчеркивая при этом особую значимость лидеров мнений [27].…”

Section: теоретическая база исследованияunclassified

Purchase Decision Model in the Context of Choosing a Master’s Program

Balaeva¹,

Obushcharova²

2020

UMPA

View full text Add to dashboard Cite

Models of making a purchase decision, traditionally used in marketing, can also be applied to the choice of applicants (buyers) of an educational program. Decision-making process on choosing a master’s program differs from the one of admission to a bachelor’s degree, and thus demands a special study. It is necessary to «tune» the communication and marketing tools for each stage passed by a student in the decision-making process. However, the existing research lacks a systematic approach to considering the stages of making a purchase decision as far as a master’s program choice is concerned. This paper presents a master’s program purchase decision model, which reflects the dynamics and time frames of the decision-making process passing various stages from the first to the fourth year of the bachelor’s degree. The empirical basis of the study is the data of a 2019 survey of HSE one-to-four-year undergraduates specializing in different spheres. To construct the model based on the study of factors and sources of information influencing the students’ choice, there were identified the time intervals of the main stages (understanding the problem, searching for information, and alternatives evaluation) of the students’ purchasing decision process. The proposed model will allow master’s programs to improve their communication strategies, considering the characteristics of various stages, which should provide a systematic influence over a potential consumer within the decision-making process when choosing a master’s program.

show abstract

Section: теоретическая база исследованияunclassified

Purchase Decision Model in the Context of Choosing a Master’s Program

Balaeva¹,

Obushcharova²

2020

UMPA

View full text Add to dashboard Cite

show abstract

“…Therefore, in education, it is also necessary that these students use internet technologies in order to enhance their learning. The internet has developed a culture of sharing content that has been helpful in the progress of social and distance learning [4]. Bentley and Selassie described the integration of internet connections into learning systems with teaching processes is known as a "virtual or online learning system" [5].…”

Section: Introductionmentioning

confidence: 99%

Evaluating Students’ Perceptions of Microsoft Teams for Online Academics Improvement

Keerio

Bajwa

Mugheri

et al. 2022

PakJET

View full text Add to dashboard Cite

Online academic learning throughout the world has gained much importance and this is mainly due to the presence of Information and Communication Technologies. The introduction of online learning has led to the vast usage of personal computers (PCs), tablets, laptops, and smartphones. Even so, due to the COVID-19 pandemic situation, all physical academic activities stopped in educational institutes and the delivery of education was shifted to an online learning platform. From this standpoint, many educational institutes used various types of online applications such as Microsoft teams, Zoom, Skype, Whatsapp, and so on, to continue their studies which is an important aspect, particularly when there are no physical classes. These online applications have gained popularity because they offer an opportunity to connect with people anywhere, at any time. These online applications have provided a platform to share knowledge and experience with people around the globe. In education, these online applications play a vital role in strengthening the knowledge of students, teachers, and trainees. This paper focuses on the use of Microsoft teams as an online application in education and evaluates the effects of its use on university students’ performance in education. For this purpose, the Technology Acceptance Model (TAM) has been used to investigate the acceptance of Microsoft teams as an online source in education. For the study, data has been collected from the undergraduate and postgraduate students of Quaid-e-Awam University of Engineering, Science, and Technology, Nawabshah. Key parameters like ease of use and perceived usefulness have been considered for measuring the performance of students. The findings revealed that students had a positive impression of Microsoft Teams. Students expect that Microsoft teams will be utilized during online learning with some modifications so that learning may be done more successfully and efficiently.

show abstract

“…• ways to enhance the teaching and learning process (Acharya, Patel, & Jethava, 2013); • introversion and collaborative learning (Voorn & Kommers, 2013); • the use of social networking sites as a learning management system (Wang, Woo, Quek, Yang & Liu, 2011); • information reservoirs (Kropf, 2013); • support of student involvement (Arquero & Romero-Frías, 2013); • the learning communitites and peer-reviews for MOOCS (Rothkrantz, 2015); • advertising campaigns of courses (Zancanaro & Domingues, 2018) • promotion of higher education institutions on social networks (Golubić & Lasić-Lazić, 2012;Golubić, 2017).…”

mentioning

confidence: 99%

A Worldwide Survey on the Use of Social Networking in Higher Education

Gaftandzhieva

Doneva

2021

International Journal of Web-Based Learning and Teaching Technologies

View full text Add to dashboard Cite

Social networking is becoming a more powerful tool for students for communication, information sharing, and discussions. This paper presents a study, based on a survey questionnaire, which aims to investigate to what extent and for what purposes teachers from different countries from all over the world use social networking in their teaching practice. The attitude towards the use of social networking in higher education in general is examined. The study is intended to seek dependences between the answers related to the above issues and different teachers' characteristics, on the point of view if the teachers are well informed about social networking sites, or whether they participate in interest groups or research related to social networking and higher education. Finally, summarized results of the survey are presented, depending on the continent where the countries of the participants are located.

show abstract

Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy

Cited by 10 publications

References 2 publications

Purchase Decision Model in the Context of Choosing a Master’s Program

Purchase Decision Model in the Context of Choosing a Master’s Program

Evaluating Students’ Perceptions of Microsoft Teams for Online Academics Improvement

A Worldwide Survey on the Use of Social Networking in Higher Education

Contact Info

Product

Resources

About