Abstract:The mobile Internet business is entering a new era in Japan with the emergence of revenue being generated from mobile social games. Users using high-speed mobile Internet with flat-rate data services have acceptance of micro-payment and increased payment acceptance in mobile social games. This has been impacting mobile business and the game business in Japan for the last 12 months. Given the hype surrounding mobile social games, the author attempts to identify mobile social extensions of Gamenics theory. Obser… Show more
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