Abstract:Marketing strategy is an important thing that consists of the marketing mix (7Ps), artificial intelligence, and digital marketing, one of which is useful for increasing hotel occupancy. The marketing strategy is considering the Product, Price, Promotion, Place, People, Physical Evidence, and Process aspects by following the conditions of the COVID-19 pandemic. One of the hotels that have implemented this marketing strategy is GH Universal Hotel Bandung. During the COVID-19 pandemic, the management of GH Univer… Show more
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