Analysis of Marketing Mix and Sales Performance of “Industri Hilir Teh Walini” Product

Oktaviyanti, Dwi; Masyhuri, Masyhuri; Mulyo, Jangkung Handoyo

doi:10.22146/agroekonomi.17269

Cited by 2 publications

(2 citation statements)

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“…Business realize mark of the marketing strategy implemented blessing competition this. Marketing mix is element from plan marketing this (Oktaviyanti et al, 2015).…”

Section: Resultsmentioning

confidence: 99%

Influence Marketing Mix and Behavior Entrepreneurship Against Sales Volume (Study Case Food City Courtyard of the Grand Mosque in the Soppeng District)

Arib,

Mustari,

Hasan

2023

j. of economics, entrepreneurship, manag. bus. and account.

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This finding aims to determine the effect of marketing mix and entrepreneurial behavior on the study of sales volume at the food city courtyard of the grand mosque, Soppeng District. The method in its findings is a quantitative method by collecting observational data, questionnaires, and documentation. The number of samples is 24 respondents with multiple linear regression analysis. The findings illustrate that the simultaneous test of three variables (X) on Soppeng District business actors has a jointly significant effect on sales volume (Y) at the food city courtyard of the grand mosque of Soppeng District. Partially, the marketing mix variable (X1) has a positive and significant effect on sales volume (Y). Partially the entrepreneurial behavior variable (X2) has a positive and significant effect on sales volume (Y).

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“…Business realize mark of the marketing strategy implemented blessing competition this. Marketing mix is element from plan marketing this (Oktaviyanti et al, 2015).…”

Section: Resultsmentioning

confidence: 99%

Influence Marketing Mix and Behavior Entrepreneurship Against Sales Volume (Study Case Food City Courtyard of the Grand Mosque in the Soppeng District)

Arib,

Mustari,

Hasan

2023

j. of economics, entrepreneurship, manag. bus. and account.

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“…In addition, in their analysis of marketing mix and sales performance, Oktaviyanti et al (2015) found a relationship between these variables, and in their research on the effect of marketing strategies on the performance of SMEs in Cote d'Ivoire, Ardjouman and Asma (2015) established that marketing management strategies have a significant influence on SME performance. This is also in agreement with Kariithi's (2015) study that found marketing strategies influenced the growth and performance of SMEs that operate air travel agencies.…”

Section: Marketing MIX Strategies and Sales Performancementioning

confidence: 99%

A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms

Komunda,

Osarenkhoe,

Fjellström

et al. 2023

JSSM

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The purpose of this paper was to study the relationship between marketing mix strategies, marketing culture and sales performance of Ugandan manufacturing firms. The study used a cross-sectional and quantitative design. Data was collected at a particular point in time. We employed firm-level data collected by means of a questionnaire survey sent to a sample of 118 of a total population of 178 manufacturing firms. The primary data was collected, coded; correlations and regression analysis were done using SPSS Version 21. Findings revealed a significant positive relationship between marketing mix strategies and sales performance, marketing mix strategies and marketing culture, and marketing culture and sales performance; marketing culture explains more of the variation in sales performance. The use of cross-sectional and quantitative methodology limits the researcher's ability to make causal inferences and to examine behavioural change over time. Nevertheless, the insight gained from the conceptual framework and ideas posited are useful for developing a future research agenda. There is need for manufacturing firms to promote and recognize marketing culture and marketing mix strategies among CEOs and sales representatives.

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Analysis of Marketing Mix and Sales Performance of “Industri Hilir Teh Walini” Product

Cited by 2 publications

References 0 publications

Influence Marketing Mix and Behavior Entrepreneurship Against Sales Volume (Study Case Food City Courtyard of the Grand Mosque in the Soppeng District)

Influence Marketing Mix and Behavior Entrepreneurship Against Sales Volume (Study Case Food City Courtyard of the Grand Mosque in the Soppeng District)

A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms

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