Analysis of Lecturer Performance and Student Satisfaction, and the Impact on Student Loyalty in Department of Business Administration Manado State Polytechnic

Abstract

Higher education institution that always prioritizes the quality and quantity of graduates cannot be separated from the performance of lecturers and qualifications in their fields of expertise. Similarly, the Manado State Polytechnic in particular the Business. Administration department faces these challenges that must pay attention to the quality and quantity of the Three Main Activities of Higher Education in an effort to equip students with a set of knowledge. The knowledge and skills will become the competence of every student who is declared pass and ready to work in their field. The purpose of this study is 1) to identify lecturer performance with student loyalty. 2) To identify student satisfaction with student loyalty. 3) To analyse the effect of lecturer performance and student satisfaction on student loyalty. The research method used in this study is quantitative research methods by distributing questionnaire to students (150 students at Business Administration) regarding three variables (lecturer performance, student satisfaction and student loyalty). The results of this study indicate that lecturer performance and student satisfaction have significant impact on student loyalty, meaning that students are loyal when lecturer performance is satisfied them. When students are satisfied, therefore, student loyalty is significantly increased. These findings can be benefit to the head of department on how he can improve the lecturer performance in the future.