Analysis of Knowledge Providers' Learning Behavior

Qi, Tuotuo; Ma, Yanlin; Wang, Tianmei

doi:10.1145/3371238.3371252

Cited by 1 publication

(2 citation statements)

References 29 publications

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“…Pang, Bao [11] argued that content quality, usefulness, and user recognition are the most important determinants of user demand response. Qi, Ma [12] reported that users make payment decisions based on content creator profile, authentication, content of previous responses, approval number, recognition number, collection number, item number, live number, and title.…”

Section: Knowledge Payment Productsmentioning

confidence: 99%

“…Therefore, it is important for knowledge providers and platform developers to understand the information adoption mechanisms for different types of knowledge products on online knowledge payment platforms. In particular, understanding the factors driving online knowledge payment behavior is critical for knowledge providers to compete for knowledge seekers, achieve financial gains and sustainability, and improve their interactions with knowledge seekers [10][11][12].…”

Section: Introductionmentioning

confidence: 99%

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Information Adoption Patterns and Online Knowledge Payment Behavior: The Moderating Role of Product Type

2022

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The development of online knowledge payment platforms in recent years has increased their respective market value by nurturing content resources and improving content ecology. Yet, the underlying factors of knowledge seekers’ payment behaviors and their information adoption mechanisms are poorly understood. Based on the information adoption model, this study develops a research model to examine the relationship between information adoption patterns and knowledge seekers’ payment behavior, and explore the moderating effect of product type on this relationship. To test the research model and hypotheses, we used a multi-analytic approach combining text and regression analysis on a sample of 4366 social Q&A data collected from Quora+ between August 2021 and August 2022. We further classified the product types into utilitarian and hedonic, and compared the differences in influence paths between product types. The results show that the completeness, vividness, and relevance of the product description have a significant positive impact on knowledge payment behavior. The reputation, experience, and integrity of the knowledge provider have a positive impact on knowledge payment behavior. Compared to utilitarian knowledge products, the payment behavior for hedonic products is more related to the reputation and experience of the knowledge provider. This study provides insights into the factors that influence online knowledge payment behavior and practical guidance for the development of online knowledge payment services and platforms.

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Section: Knowledge Payment Productsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%