Analysis of innovative activity in the agro-industrial complex of the Krasnoyarsk region

Zinina, O V; Antamoshkina, Olga; Olentsova, Julia

doi:10.1088/1755-1315/548/2/022033

Cited by 13 publications

(8 citation statements)

References 4 publications

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“…These infrastructure facilities are clearly not enough at the moment. It should be noted that in addition to improving the process of product distribution (reduction of transportation, increase in the storage life of products) this will help to increase the employment of the local population and increase the level of income [13][14][15][16][17].…”

Section: Resultsmentioning

confidence: 99%

The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

Nezamova

Olentsova

2021

E3S Web Conf.

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The article considers the system of product distribution and the possibilities of its development and improvement through the use of progressive, digital marketing technologies on the example of agricultural enterprises in the Krasnoyarsk Region in Russia. This problem becomes particularly relevant in times of crisis, when the need to reduce the cost of production increases. The process of product distribution is quite expensive, it has a number of organizational disadvantages. This process does not fully use modern digital marketing technologies to form a customer base, which would significantly speed up the process of product distribution. The article identifies the factors that restrain the development of the process of product distribution, which include: long distances between the subjects of the process, insufficient development of the transport network, its slow renewal, lack of distribution centers and their weak technical equipment, insufficiently developed infrastructure. Also, for a more effective organization of product distribution channels, it is necessary to actively implement modern digital marketing technologies in the process of product distribution, which will help to form a customer base and develop long-term communications with potential customers.

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Section: Resultsmentioning

confidence: 99%

The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

Nezamova

Olentsova

2021

E3S Web Conf.

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“…It is impossible to solve the development issues of the district without the interested villagers themselves. Effective local self-government is an indispensable condition for the revival of rural areas [3,4].…”

Section: Methodsmentioning

confidence: 99%

Support of small business as a factor of sustainable development of Krasnoyarsk region districts

Dalisova

Martynova²

2023

E3S Web of Conf.

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Nowadays, a complex socio-ecological and economic situation is developing in the rural territories of the region. Changes in governance structures, the collapse of both social and industrial infrastructure, as well as unemployment exacerbate the current situation. The gap between the standard for living of the urban and rural population continues to widen. A large number of villages disappear from the map of the country every year. In this regard, the economy, life, way of people’s life, their history, traditions and culture are being destroyed. In this regard, special attention should be paid to state support of small and medium-sized businesses as a factor of sustainable development of rural areas.

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“…JSC "Yeniseyagrosoyuz" is a local enterprise, it distributes products only in the Krasnoyarsk region, in this regard, it's better for this enterprise to expand its territorial supply. It's better to start with the nearest districts, regions, and then cooperate with foreign companies and enter the world market [22][23][24][25][26]. It's also better to follow the interests of other countries and peoples to meet their needs and desires with products and cooperate with them.…”

Section: Kindergartens and Schoolsmentioning

confidence: 99%

Improving the Competitiveness of Poultry Farms in the Krasnoyarsk Region of Russia

Рожкова

Stepanova

2021

E3S Web Conf.

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Poultry farming is one of the key branches of agriculture. Every year, the demand for dietary products of poultry farms increases, both consumers and producers are interested in the development of agricultural enterprises that supply poultry meat and eggs. In the market of the region there are a large number of poultry farms that supply meat products. The competitive environment of modern poultry farms is characterized by acute competition for the consumer. The solution to the problem of increasing the competitiveness of enterprises involves the development of measures to achieve and maintain competitive advantages in this market. The article presents the analysis results of the competitiveness for key suppliers of poultry meat and eggs in the regional market of the Krasnoyarsk region. The criteria of poultry farms competitiveness in the region are defined. Expert assessments of competitors based on the "4P"concept are compiled. Based on the results of the analysis, a competitiveness diagram of the largest regional producers of poultry meat and eggs is compiled. On the basis of the competitiveness polygon, the development directions of competitive advantages of poultry farms in the region are identified. The proposed measures to promote sales in the format of outside trade will lead to changes in the competitiveness polygon of poultry farms. The article presents recommendations for the acquisition and development of stable competitive positions in the regional market of poultry products. The key success factors influencing the competitiveness of poultry farms in the regional poultry meat market are identified, the most important trends in the development of the competitive environment and ways to improve the competitiveness of poultry farms and their adaptation to changing conditions are presented.

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Analysis of innovative activity in the agro-industrial complex of the Krasnoyarsk region

Cited by 13 publications

References 4 publications

The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

Support of small business as a factor of sustainable development of Krasnoyarsk region districts

Improving the Competitiveness of Poultry Farms in the Krasnoyarsk Region of Russia

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