2022
DOI: 10.25299/itjrd.2022.8155
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Analysis of Information Technology (IT) Goods Sales Patterns Using the FP-Growth Algorithm

Abstract: Determination of sales patterns is very important in marketing. Sales pattern serves to conduct an effective analysis in improving marketing. Sales analysis aims to explore new knowledge that can help design effective strategies by utilizing sales transaction data. This study processes sales data for 12 transaction days containing 47 items using the Fp-Growth algorithm. The results of this study are items with a minimum value of support > 0.10 and confidence 0.60 and will be compared with testing data using… Show more

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Cited by 4 publications
(3 citation statements)
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References 7 publications
(8 reference statements)
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“…Kegiatan jual dan beli ialah sebuah kegiatan pada bidang pemasaran yang terpenting dalam mencapai sebuah tujuan dari badan usaha. Penjualan merupakan ilmu dan seni dalam mempengaruhi suatu pribadi yang dikerjakan oleh penjual untuk bersedia membeli produk yang ditawarkan [1] [2]. Data transaksi penjualan yaitu hal yang dapat digunakan untuk sebuah pengambilan keputusan bisnis.…”
Section: Pendahuluanunclassified
“…Kegiatan jual dan beli ialah sebuah kegiatan pada bidang pemasaran yang terpenting dalam mencapai sebuah tujuan dari badan usaha. Penjualan merupakan ilmu dan seni dalam mempengaruhi suatu pribadi yang dikerjakan oleh penjual untuk bersedia membeli produk yang ditawarkan [1] [2]. Data transaksi penjualan yaitu hal yang dapat digunakan untuk sebuah pengambilan keputusan bisnis.…”
Section: Pendahuluanunclassified
“…The FP-Growth algorithm attracts attention because it can analyze frequent patterns with just two database scans without generating a pool of candidates [5]. The FP-Growth algorithm is an alternative algorithm that is quite effective for finding the most frequently occurring data set (frequent itemset) in large data sets [17]. The FP-Growth algorithm is a development of the Apriori algorithm [18].…”
Section: Fp Growthmentioning
confidence: 99%
“…The third was carried out by Rizky Wandri Anggi Hanafiah with the title "Analysis of Information Technology (IT) Goods Sales Patterns Using the FP-Growth Algorithm" [18]. In this study, the aim is to analyze marketing transaction patterns using the FP-growth algorithm with RapidMiner tools to look for correlation relationships to take policies, but the dataset used is only 70 transactions, and the lack of datasets used is very small.…”
mentioning
confidence: 99%