Analysis of Influencing Factors on Tent Popular Value Based on Product Data

Abstract

Exquisite camping has become popular during COVID-19. More and more people choose camping to replace long-distance travel, which has encouraged companies to increase their investment in tent design and sales. This study wants to discover what the factors of the tent are important for the popular value and help the company better design the tents. The study collected 208 valid tent information in the Jingdong platform and use multiple linear regressions to analyze the data. It found that functional information can affect the popular value of the tent and the price negatively moderate the effect. The basic information about the tent has no effect on the popular value. These findings offer significant implications for the tent design.