Analysis of IKM Perceptions on The Role of Events to Moderate the Influence of Product Quality and Product Value on Brand Image (Study on Denpasar Festival)
Abstract:The development of the Creative Economy sector in collaboration with the IKM Sector to maintain local culture so it continues to grow and be sustainable. The development of IKM creativity is facilitated by the Denpasar City Government through the Denpasar Festival which is expected to be able to build an ecosystem, brand image and creative economy networking. For this reason, event implementation as one of the promotional media, so that the IKM brand image can be known by the wider community, both domestically… Show more
“…(Kimbal & Tangkau, 2021). The reason is that the development of IKM creativity which is facilitated by the Government is expected to be able to build an ecosystem, brand image and creative economy network (Dewi, 2021).…”
“…(Kimbal & Tangkau, 2021). The reason is that the development of IKM creativity which is facilitated by the Government is expected to be able to build an ecosystem, brand image and creative economy network (Dewi, 2021).…”
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