Analysis of heterogeneity in the preferences of wine consumption

Donate, María Carolina Rodríguez; Romero-Rodríguez, Margarita E.; Fernández, Víctor Javier Cano; Pérez, Ginés Guirao

doi:10.1016/j.wep.2019.02.006

Cited by 8 publications

(7 citation statements)

References 36 publications

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“…These results are in line with previous research and WHO data reporting wine as the most popular alcoholic drink in Italy [27], followed by beer and spirits [2]. This outcome was expected since Italy is known to be a country dominating global wine production and trade and is also considered an important reference for wine consumption linked to gastronomy [28].…”

Section: Discussionsupporting

confidence: 91%

Profiling Individual Differences in Alcoholic Beverage Preference and Consumption: New Insights from a Large-Scale Study

Cravero

Laureati

Spinelli

et al. 2020

Foods

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Alcoholic beverage consumption plays an important role in European culture, and in many contexts drinking alcohol is socially acceptable and considered part of the diet. Understanding the determinants of alcohol preference and consumption is important not only for disease prevention, intervention, and policy management, but also for market segmentation, product development, and optimization. The aim of the study was to investigate the effect of individual responsiveness to various oral sensations on self-reported liking and intake of 14 alcoholic and non-alcoholic beverages (including beers, wines, spirits, and cocktails) considering gender, age, and oral responsiveness (measured through response to 6-n-propyl-2-thiouracil -PROP, basic tastes, astringency, and pungency) in a large sample of Italian consumers. Data were collected from 2388 respondents (age range 18–60 years; mean age = 37.6, SD = 13.1; 58.2% women). These results indicate that notwithstanding the strong gender difference, with women generally liking and consuming fewer alcoholic beverages than men, liking patterns in the two genders were similar. Three liking patterns for different alcoholic beverages largely driven by orosensory properties were identified in both genders. “Spirit-lovers” constituted the smallest group (12%), consumed alcoholic beverages of any kind (not only spirits) more than the other segments, and were mainly men aged 30–45. “Beer/wine lovers” (44%) were the oldest group with no difference by gender. “Mild-drink lovers” (44%) liked alcoholic drinks with intense sweet taste and/or mixers that moderate ethanol perception. They were mainly women, aged 18–29, had a lower consumption of alcohol, and a higher orosensory responsiveness than the other two groups. The results also suggest the opportunity to develop personalized recommendations towards specific consumer segments based not only on socio-demographics but considering also perceptive variables. Finally, our data suggest that increased burning and bitterness from alcohol may act as a sensory hindrance to alcoholic beverage overconsumption.

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Section: Discussionsupporting

confidence: 91%

Profiling Individual Differences in Alcoholic Beverage Preference and Consumption: New Insights from a Large-Scale Study

Cravero

Laureati

Spinelli

et al. 2020

Foods

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“…The first approach provides powerful evidence of what consumers actually purchase but it is criticized for not allowing exploration of new attributes or combinations of attributes that can be realized through stated preferences (Goodman et al, 2005). One of the most commonly used methods for stated preferences in exploring consumer preferences are Choice Experiments (Barreiro-Hurlé et al, 2008;Jantzi and McSweeney, 2019;Mehta and Bhanja, 2018;Mtimet and Albisu, 2006;Rodríguez-Donate et al, 2019;Sánchez and Gil, 1998;Zhllima et al, 2012). Other authors used means-end chain approach (Barrena and Sanchez, 2009) and scale method (Joveret al, 2004;Barreiro-Hurlé et al, 2008;Bernabéu et al, 2012).…”

Section: Overview Of the Approach And Selection Of Product Attributesmentioning

confidence: 99%

Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo

Zhllima

Imami

Bytyqi³

et al. 2020

WEP

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This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines.

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“…In Italy, wine labelling in terms of nutrients awareness, health information, alcohol content warning, and certification of origin, are voluntary, unregulated and heterogeneous [ 7 ]. Hence, several studies highlight that careful labelling or health warning [ 8 ], effective labelling with mixed text and image claims [ 9 ], framing messages and a low level of visibility of some warnings claims [ 7 , 10 ], represent important tools to fill the information gap between consumers and producers and, to enhance the rational consumption of wine.…”

Section: Introductionmentioning

confidence: 99%

Health-Nutrients and Origin Awareness: Implications for Regional Wine Market-Segmentation Strategies Using a Latent Analysis

et al. 2022

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A healthy-nutrient wine has been recently developed by Apulian wineries (southern Italy), using autochthonous wine grapes cultivars, selected strains and specific processes of production. As such, this research elicits Italian wine consumers’ preferences towards this innovative Apulian wine with regard to additional labelling information associated with health-nutrients and the origin of grapes on the bottle of wine. For this purpose, a social survey based on the choice experiment approach is considered. The results reveal a heterogeneity of preferences among respondents for which the origin of wine grapes cultivars is the most appreciated (an average Willingness-to-Pay of EUR 6.57), thereby inducing an increase in their function utility, while the health-nutrients attribute is relatively less appreciated (an average Willingness-to-Pay of EUR 3.95). Furthermore, four class consumers’ cluster profile have been identified in respect to their: (i) behavior and propensity to wine consumption and purchase, (ii) health-claims importance on the wine bottle label, (iii) socio-economic characteristics and (iv) health conditions. This paper has marketing and public implications and contributes to an understanding of how additional information on the label of a wine bottle may affect the market-segmentation, influence wine consumers’ utility, protect their health and increase their level of awareness to wine ingredients labelling.

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Analysis of heterogeneity in the preferences of wine consumption

Cited by 8 publications

References 36 publications

Profiling Individual Differences in Alcoholic Beverage Preference and Consumption: New Insights from a Large-Scale Study

Profiling Individual Differences in Alcoholic Beverage Preference and Consumption: New Insights from a Large-Scale Study

Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo

Health-Nutrients and Origin Awareness: Implications for Regional Wine Market-Segmentation Strategies Using a Latent Analysis

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