Analysis of green supply chains under fairness concern and differential power structure
Soumita Ghosh,
Abhishek Chakraborty,
Alok Raj
Abstract:Purpose
This study aims to examine how fairness concerns and power structure in dyadic green supply chains impact retail price, supply chain profits and greening level decisions.
Design/methodology/approach
This study develops game-theoretic models considering fairness concerns and asymmetric power structures under an iso-elastic demand setting. The research paper employs the Stackelberg game approach, taking into consideration the fairness concern of the channel leader.
Findings
The findings indicate that… Show more
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