Abstract:Purpose: This paper aims to analyze Green IT practices adopted by technology-based organizations.Methodology: The study had a quantitative approach and the data were collected through a questionnaire, which was answered by 105 managers working in companies in the IT sector in BrazilFindings: Evidence collected showed that companies have a reactive behavior towards Green IT because they do not have, as their strategic objective, an increase in the general perception of value that consumers have about the compan… Show more
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