Analysis of Food Supply Chain Digitalization Opportunities in the Function of Sustainability of Food Placement in the Western Balkans Region
Dražen Marić,
Goran Vukmirović,
Radenko Marić
et al.
Abstract:This paper aims to analyze and define incentives for the implementation of modern technology and digitalization of the Food Supply Chain (FSC) in the function of sustainability of the food retail sector of the Western Balkans (WB) region. The survey method was applied to a sample of 255 employees. We tested the importance of certain indicators for the implementation of the digitalization process, such as the application of Blockchain Technology (BT), the use of modern IT solutions for traceability, the impleme… Show more
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