Analysis of FIFA’s Attempt at Image Repair

Onwumechili, Chuka; Bedeau, Koren

doi:10.1177/2167479516633843

Cited by 26 publications

(18 citation statements)

References 38 publications

(84 reference statements)

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“…Our findings may not be encouraging for the Brazilian government or any other nations interested in hosting FIFA World Cup Games. Public distrust in the local organizing committee of FIFA, an organization mired in corrupt and questionable practices (Onwumechili and Bedeau, 2017) is likely to create a culture of distrust in the host country's government.…”

Section: Discussionmentioning

confidence: 99%

“…Notwithstanding the initiatives FIFA is undertaking to improve its accountability and governance processes (FIFA, 2017) which are indeed encouraging for future host governments, the latter should devise their own strategies to gain public trust and increase their legitimacy in mega-event planning, evidently, in collaboration with FIFA where necessary. This is critically important because FIFA's initiatives to improve good governance and its image seem to have met with little success (Henne, 2015;Onwumechili and Bedeau, 2017).…”

Section: Practical Implicationsmentioning

confidence: 99%

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Public trust in mega event planning institutions: The role of knowledge, transparency and corruption

et al. 2018

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The political ramifications of hosting mega-events are huge. In this article, we investigate the relationships among corruption, transparency, knowledge, and public trust using data collected from 3786 Brazilians in the context of the 2014 FIFA World Cup Games. Findings from the structural equation modeling indicate that public trust in government is determined by the respondents' perceptions of corruption and transparency and their level of knowledge about the roles of government and the local organizing committee in the mega-event. The respondents' level of trust in the local organizing committee also exerts an influence on their trust in the government. The implications of the findings for governments planning to host mega-events in the future are discussed. This research makes an important contribution to the literature, being the first study to test a theoretical model that analyses the relationships between corruption, transparency, knowledge, and public trust in the context of a mega-sport event.

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Section: Discussionmentioning

confidence: 99%

Section: Practical Implicationsmentioning

confidence: 99%

Public trust in mega event planning institutions: The role of knowledge, transparency and corruption

et al. 2018

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“…Nonetheless, sponsors are often cited in literature as one of the few stakeholder groups capable of exerting influence over FIFA to seek a true reform against corruption (Onwumechili & Bedeau, 2017;Pielke, 2013). If FIFA's reputation continues to deteriorate, sponsors might be pressured to force some concessions.…”

Section: The Relationship Between Fifa's Reputation and Sponsor Brandmentioning

confidence: 99%

Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity

Coelho

Amorim

Almeida

2019

BAR, Braz. Adm. Rev.

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The present study investigates the influence the organizing body's reputation has on the image of a sports mega-event and on the mega-event sponsors' consumer-based brand equities. The study's main theoretical references are Associative Network Theory (Collins & Loftus, 1975) and Schema Theory (Axelrod, 1973), both about the functioning of the human memory. The research was carried out during the 2014 FIFA World Cup in Rio de Janeiro. Brazilians and foreigners who attended the 2014 FIFA Fan Fest on Copacabana Beach were surveyed through a nonprobabilistic sampling, and 1,973 questionnaires were collected. Data analysis was performed using Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). We verified the reliability, convergent, discriminant, and nomological validity of the constructs. In order to test the substantive hypotheses, we applied Structural Equation Modeling (SEM) using an Asymptotic Distribution-Free (ADF) technique. The empirical results suggest that FIFA's reputation influences the image of the FIFA World Cup, but may not directly influence the sponsors' consumer-based brand equities. We also verified that the perception of fit between the mega-event and the sponsor plays a partial mediating effect on the relationship between the image of the mega-event and the sponsor's brand equity.

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“…Researchers attempt to understand the role that both sports organizations and the public play in the escalation or resolution of a crisis in sports. A growing number of studies have examined crisis response strategies in sports regarding organizations, athletic teams, individual players/coaches, and others from an organizational perspective (e.g., Brown, Murphy, & Maxwell, 2018; De Haan, Osborne, & Sherry, 2015; Hambrick, Frederick, & Sanderson, 2015; Onwumechili & Bedeau, 2017). For example, using Benoit’s image repair theory, Hambrick, Frederick, and Sanderson (2015) analyzed Lance Armstrong’s response strategies when he faced a doping investigation and admitted to using performance-enhancing drugs.…”

Section: Literature Reviewmentioning

confidence: 99%

“…For example, using Benoit’s image repair theory, Hambrick, Frederick, and Sanderson (2015) analyzed Lance Armstrong’s response strategies when he faced a doping investigation and admitted to using performance-enhancing drugs. Adopting the same theory, Onwumechili and Bedeau (2017) examined the International Federation of Association Football’s response strategies after its key officials were arrested for corruption. However, the public’s reaction to sports scandals from an emotional perspective has been understudied in the literature.…”

Section: Literature Reviewmentioning

confidence: 99%

He Will Never Walk Outside of a Prison Again: An Examination of Twitter Users’ Responses to the Larry Nassar Case

Meadows

2019

Communication & Sport

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To successfully manage a crisis in sports, it is necessary to examine the public’s emotions and other emotion-related responses. Without this knowledge, an organization will likely be disconnected from the needs of the public. Inspired by the key constructs in the integrated crisis mapping model, this study examined emotion, coping, and responsibility attribution through a content analysis of tweets during the Larry Nassar scandal involving Michigan State University and USA Gymnastics. This study analyzed a sample of 3,088 tweets generated by the public several days following the sentencing of Larry Nassar. The findings had both theoretical and practical implications. Theoretically, the findings provided an extension of emotions examined and suggested ways in which the model could be expanded to accommodate varied crisis situations. Furthermore, the study revealed important findings regarding levels of attributions and the relationship of the public’s emotions and attribution of responsibilities. On a practical level, the findings offered tangible suggestions for sports communication managers when developing appropriate strategies and tactics considering public sentiments such as emotions, coping strategies, and attributions on social media.

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Analysis of FIFA’s Attempt at Image Repair

Cited by 26 publications

References 38 publications

Public trust in mega event planning institutions: The role of knowledge, transparency and corruption

Public trust in mega event planning institutions: The role of knowledge, transparency and corruption

Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity

He Will Never Walk Outside of a Prison Again: An Examination of Twitter Users’ Responses to the Larry Nassar Case

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