Analysis of Factors that Influence Interest in Using the SI APIK Application (Study of MSMEs in Mataram City)
Jurati Jurati,
Lukman Effendy,
Nurabiah Nurabiah
Abstract:This research aims to analyze the factors in the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model that influence interest in using the SI APIK application. This type of research is associative research using a quantitative approach. The data source in this research is primary data by distributing questionnaires to owners, financial staff, marketing staff and cashiers at MSMEs. The research sample was MSMEs in Mataram City which were assisted by BI NTB with a total of 41 respondents. The dat… Show more
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