Analysis of Factors Influencing the Use of Chinese Online Education Platform: A DEMATEL-ISM Based Approach

Abstract

Under the background of macro environment, on the basis of PEST analysis framework, the paper summaries 11 factors which influence the application of users of Chinese online education platform. Through DEMATEL-ISM methods, this study combs the logical relationship between factors, draws the causal relationship diagram, and sorts the influencing factors into structural levels. The result indicates that the influencing factors of Chinese online education platform can form a multi-level hierarchical structure model of three-level and sixlayer, in which users' needs and values are the direct influencing factors, and legal supervision and change of policy are the fundamental factors. The two methods have a high degree of consistency in the centrality of conclusion, reason analysis and level division which proves the scientificity and rationalization of the construction of DEMATEL-ISM model. The paper then proposes countermeasures and suggestions to promote the sustainable and healthy development of online education platforms from the perspective of the government and platforms.