2022
DOI: 10.34306/ajri.v3i2.531
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Analysis of Factors Affecting Customer Satisfaction at PT.OSO Gallery

Abstract: This study aims to identify factors affecting costumer satisfaction in PT.OSO sekuritas cabang galeri Universitas MH. Thamrin and describe it based on customer perceptions. This research uses qualitative approach with case study strategy. Data collection techniques used are interviews, observation, and document review. The participants of this study 25 customer with different background (student or employee). The result of study shows that factors affecting costumer satisfaction in PT.OSO sekuritas cabang gale… Show more

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Cited by 10 publications
(3 citation statements)
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“…Automation is possible in every industry to achieve more efficient and effective products in the digital age [26]. Applying digital information technology systems to all activities of the working unit will reduce the role of the original human being as the operator.…”
Section: Resultsmentioning
confidence: 99%
“…Automation is possible in every industry to achieve more efficient and effective products in the digital age [26]. Applying digital information technology systems to all activities of the working unit will reduce the role of the original human being as the operator.…”
Section: Resultsmentioning
confidence: 99%
“…Our bibliographic search includes all marketing/environmental management articles in the period 1969-2008, namely since the establishment of this institution when selecting articles, three selection criteria are determined from the start. (a) This research incorporates scientific articles published in marketing [18]. Management or business magazines, books, book chapters, monographs, conferences paper has been removed.…”
Section: Study Methodologymentioning
confidence: 99%
“…Produk yang memiliki kualitas tinggi dianggap lebih baik dalam memenuhi fungsi atau manfaat yang dijanjikan, memiliki umur pakai yang lebih lama, serta memberikan pengalaman pengguna yang memuaskan [15]. Kualitas produk juga mencakup kemampuan produk untuk memenuhi standar atau spesifikasi yang telah ditentukan oleh perusahaan dan memenuhi standar industri yang berlaku [16]. Selain itu, aspek kualitas lainnya juga melibatkan konsistensi produksi, penampilan fisik, dan kemampuan produk untuk bersaing di pasar [17].…”
Section: Pendahuluanunclassified