Analysis of E-Consumer Behavior During the COVID-19 Pandemic

Pollák, František; Markovıč, Peter; Váchal, Jan; Vavrek, Roman

doi:10.1007/978-3-030-78303-7_6

Cited by 10 publications

(12 citation statements)

References 11 publications

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“…The market as such was on the verge of transformation. At this point, we decided to build on previous research and implement a series of empirical inquiries that were published as three conference papers that were, in principle, autonomous, and they were synthesized in a study [33] that provided the first more sophisticated insights into the topic being analyzed. For the purposes of the analysis, we examined user interactions in two similarly affected markets in Central Europe-the Slovak market and the market of the Czech Republic-during the first state of emergency caused by the COVID-19 pandemic.…”

Section: Evaluation Of Partial Resultsmentioning

confidence: 99%

“…The demand side of the market also faced its challenges, in particular, the management of its own time, which represented a largely complex element with the increasing interest in working from home. Early analyses [32,33] pointed to the paradox of maximizing ecommerce benefits for customers, who shifted the dominant part of their online activities to working days in order to make use of additional benefits. As the pandemic progressed, the panic of online customers stabilized, and the accumulation of online activities within the working morning spread smoothly throughout the working day.…”

Section: General Evaluation Of Findingsmentioning

confidence: 99%

“…Based on the results of our own research [32,33], in the first phase of our research, patterns of consumer behavior were identified that showed panic behavior; given the situation, it was a relatively logical and predictable fact. Consumer behavior in times of uncertainty is specific, as evidenced by several studies [34].…”

Section: Introductionmentioning

confidence: 99%

“…From the point of view of the structure of the study, the following chapters will build on the introduction, which synthesizes and presents the reference resources in chronological order. The theoretical framework was complemented by the results of our research [4,15,32,33,47]. The aim of the synthesis was to define a research problem and formulate research questions.…”

Section: Introductionmentioning

confidence: 99%

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Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic

Pollák

Markovıč

Vavrek

et al. 2022

Behavioral Sciences

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The global pandemic caused by the new coronavirus has largely changed established business practices. The aim of this study is to present the results of eighteen months of intensive research into the effects of the pandemic on e-consumer behavior. In one of the most active e-commerce markets in Europe, the Czech Republic, we analyzed a sample of more than one and a half million Facebook users in terms of their C2B interactions on the B2C activities of the five major e-commerce market players. The measurements were carried out in three periods, which corresponded to the onset of the first wave, the peak, and the fading of the second wave of the pandemic. This enabled us to monitor the effect of seasonality and the stabilization of patterns of consumer behavior during the coronavirus crisis. The results suggest that a specific panic pattern of e-consumer behavior was developed at the time of the onset of the pandemic. However, as the pandemic progressed, the market adapted to a new normal, which, as evidenced by the change in trends, appears to be a combination of the pre-pandemic and pandemic behavioral patterns. Using a statistical analysis, it was possible to identify the delta of changes within the patterns of consumer behavior, thus fulfilling the final condition for creating an empirical model of the impacts of the COVID-19 pandemic on e-consumer behavior presented in this study.

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Section: Evaluation Of Partial Resultsmentioning

confidence: 99%

Section: General Evaluation Of Findingsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic

Pollák

Markovıč

Vavrek

et al. 2022

Behavioral Sciences

Self Cite

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“…As Valois et al ( 1988 ) stated, some factors may affect the strength of the relationship between intention and actual behavior. However, in the current perspective of the COVID-19 pandemic, it has been stated by Pollak et al ( 2022 ) that the market has become adaptable to non-standard situations within a short period. This implies that there have been specific changes observed in consumers' behaviors and preferences during crisis times.…”

Section: Literature Reviewmentioning

confidence: 99%

Changing Trends of Consumers' Online Buying Behavior During COVID-19 Pandemic With Moderating Role of Payment Mode and Gender

2022

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It was not long ago when technological emergence fundamentally changed the landscape of global businesses. Following that, business operations started shifting away from traditional to advance digitalized processes. These digitalized processes gave a further boost to the e-commerce industry, making the online environment more competitive. Despite the growing trend, there has always been a consumer market that is not involved in online shopping, and this gap is huge when it comes to consumers from developing countries, specifically Pakistan. On contrary, the recent COVID-19 pandemic has brought drastic changes to the way consumers used to form their intention and behave toward digitalized solutions in pre COVID-19 times. Evidence shows that the global e-commerce industry has touched phenomenal growth during COVID-19, whereas Pakistan's e-commerce industry still holds a huge potential and has not fully boomed yet. These facts pave new avenues for marketers to cater to this consumer market for long-term growth. Hence, the study provides insights into how consumers' online buying behavior has transformed during the COVID-19 pandemic in the context of Pakistan. The study presents a framework based on the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). Furthermore, the moderating role of gender and payment mode has also been examined. For the analysis of variables, the partial least squares (PLS) method was used to conduct structural equation modeling (SEM) by collecting data from 266 respondents. The results show a significant and positive impact of perceived benefits, perceived ease of use, perceived enjoyment, and social influence on consumers' intention, but they also show an insignificant impact of gender and payment mode as a moderating variable on PEOU-BI and BI-AB, respectively. The results are of utmost significance for Pakistani businesses, marketers, and e-traders to streamline their business practices accordingly. Lastly, the proposed framework demonstrates new directions for future research to work upon.

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Achieving environmental sustainability goals through capitalizing on renewable energy channels: Role of green finance, resources productivity and geopolitical situation in the MENA region

Ma,

Najam

2024

Geological Journal

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Environmental sustainability is essential to the country's financial position and economic growth. Geopolitical situations and green activities significantly contribute to enhancing sustainable development goals. The purpose of this study is to evaluate the impact of green finance, investment in renewable energy sources and geopolitical risk on the environmental sustainability of the Middle East and North America (MENA) region over the period 2000–2021. When using a cross‐sectional dependence autoregressive distributed lag model (CS‐ARDL), it is discovered that a rise in geopolitical risk will decrease environmental performance in the form of carbon dioxide emission. At the same time, the other factors (green finance and investment in renewable energy) have a positive relationship with sustainability. This observation can be ascribed to the association between increased geopolitical risk and the inclination of crude oil consumers, who are most affected by such risk, to contemplate renewable energy as an alternative to conventional energy sources. This finding could also be attributed to the fact that clean energy is becoming more affordable. In addition, the augmented mean group model findings provide more evidence that a negative linkage is found between geopolitical risk and environmental sustainability. The findings have repercussions for regulators as well as investors who are active in the renewable energy markets.

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Analysis of E-Consumer Behavior During the COVID-19 Pandemic

Cited by 10 publications

References 11 publications

Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic

Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic

Changing Trends of Consumers' Online Buying Behavior During COVID-19 Pandemic With Moderating Role of Payment Mode and Gender

Achieving environmental sustainability goals through capitalizing on renewable energy channels: Role of green finance, resources productivity and geopolitical situation in the MENA region

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