Analysis of customers' satisfaction with baby products: The moderating role of brand image

Nilashi, Mehrbakhsh; Abumalloh, Rabab Ali; Samad, Sarminah; Alrizq, Mesfer; Alyami, Sultan; Alghamdi, Abdullah A.

doi:10.1016/j.jretconser.2023.103334

Cited by 24 publications

(9 citation statements)

References 138 publications

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“…Citra merek memainkan peran penting mengkomunikasikan atribut produk kepada konsumen, salah satunya adalah kualitas produk (Muslih et al, 2021). Konsumen akan mengingat kembali citra merek yang baik jika produk tersebut berkualitas baik mempunyai dampak terhadap keputusan pembelian (Nilashi et al, 2023).…”

Section: R Kualitas Produk Terhadap Keputusanunclassified

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Membeli Melalui Citra Merek Produk Sabun Blue Ocean di Jakarta

Sukawati,

Pradiani,

Fathorrahman

2024

jiip

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Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian melalui citra merek pada produk sabun Blue Ocean di Jakarta. Penelitian dilakukan dengan pendekatan kuantitatif dengan menggunakan sampel 111 responden, dan dianalisis dengan menggunakan path analysis menggunakan SmartPLs. Hasil penelitian menunjukkan bahwa, kualitas produk dan kualitas pelayanan berpengaruh signifikan terhadap citra merek, kualitas produk dan kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian, dan secara tidak langsung kualias produk dan kualitas pelayanan melalui citra merek berpengaruh signifikan terhadap keputusan pembelian sabun Blue Ocean di Jakarta.

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Section: R Kualitas Produk Terhadap Keputusanunclassified

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Membeli Melalui Citra Merek Produk Sabun Blue Ocean di Jakarta

Sukawati,

Pradiani,

Fathorrahman

2024

jiip

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“…BI has been a central marketing concept since the 1950s, though definitions and measurements vary among scholars (Faircloth, Capella, & Alford, 2001;Keller, 1993;Park & Rabolt, 2009;Wijaya, 2013). Several factors make BI such as uniqueness, brand associations, and favorability (Nilashi et al, 2023). (Aaker, 1997) views BI as a distinctive firm element that aids in differentiating it from competitors.…”

Section: Brand Imagementioning

confidence: 99%

“…A strong image is closely linked to customer perceptions and expectations of quality, which ultimately affects satisfaction (Sengupta, Balaji, & Krishnan, 2015). A favorable image is likely to reflect consumer habits and understanding of consumer attitudes (Nilashi, Abumalloh, Samad, Alrizq, Alyami, & Alghamdi, 2023), leading to customer satisfaction. A delightful customer is more likely to endorse the brand, make repeat purchases, and is less likely to switch to competitor's offerings (Keiningham, Cooil, Aksoy, Andreassen, & Weiner, 2007).…”

Section: Introductionmentioning

confidence: 99%

Building Brand Image and Loyalty: The Role of Customer Satisfaction and Engagement

Khan,

Farasat,

Aslam

et al. 2024

Pak. J. Humanit. Soc. Sci

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This study aims to elucidate the link between brand image and customer loyalty, recognizing that customers are pivotal in securing a competitive advantage. It hypothesizes that a firm can foster customer loyalty by establishing and maintaining a favorable and positive brand image. Furthermore, this study investigates the mediating role of satisfaction and engagement in the link between brand image and loyalty. Data were gathered from patrons of Pakistan's fast-food business. Data was analyzed using SPSS. Our model is supported by the findings. Analyses of cross-sectional data from 317 customers shows that satisfaction and engagement mediate between brand image and consumer loyalty. Implications for managers are discussed, and future recommendations for research are provided.

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“…Every region has its unique natural environment, cultural background, and social characteristics that influence the selection of decorative materials. Therefore, it is essential to select and apply decorative materials according to local conditions to show regional style [10]. The natural environment, such as topography, geomorphology, climate, and season, has a direct impact on the availability of local materials.…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring the Implementation of Multimedia Technology in Contemporary Home Product Design for Regional Culture Inheritance and Innovation

Sheng

2023

Int. J. Appl. Inf. Manag.

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In recent years, the design market in China for household products has seen a surge in scale and speed. This shift has taken place from a decoration market to a design market. There is now a wide range of styles available for modern home product designs, with Western design styles becoming increasingly popular. However, it has been noticed that some domestic designers have followed the principles of modernism, minimalism, and high-techism, and this has resulted in many designs being created by simple copying of computer-generated designs, without much thought. This approach has led to the loss of the individuality of modern home product design styles. A modern household product design with an elegant taste and extraordinary style is not solely dependent on how much money is spent and how many high-grade decorative materials are used. It is important to combine regional culture with the appropriate use of the elements of modern household product design. It is also essential to create a fully functional, beautiful, generous, and elegant style for indoor environments with limited room space. Regional modern household product design refers to the combination of the local natural environment and cultural environment. It emphasizes local characteristics and national style, and the nationalization of modern household product design and creation tendency. In the design process, local materials and practices should be used as much as possible to display the characteristics of local conditions and merge the overall style with the local environment. To achieve this goal, it is essential to consider the region fully. Regional modern household product design can create a unique and individual design style. The use of local materials and practices will enable the design to reflect the characteristics of the local environment, resulting in a cohesive style. The use of regional culture and local elements will make the design more attractive to potential customers. Therefore, it is necessary to focus on creating a unique style of modern household product design, which combines regional culture with modern design elements.

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Analysis of customers' satisfaction with baby products: The moderating role of brand image

Cited by 24 publications

References 138 publications

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Membeli Melalui Citra Merek Produk Sabun Blue Ocean di Jakarta

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Membeli Melalui Citra Merek Produk Sabun Blue Ocean di Jakarta

Building Brand Image and Loyalty: The Role of Customer Satisfaction and Engagement

Exploring the Implementation of Multimedia Technology in Contemporary Home Product Design for Regional Culture Inheritance and Innovation

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