“…The analytic approach employed in this study built on previous textual analyses of media coverage of tobacco (Lima & Siegel, 1999;Magzamen, Charlesworth, & Glantz, 2001;Stillman et al, 2001;Whelan, Sheridan, Meister, & Mosher, 1981), which provided solid foundations for the methodology developed for this study and the categories and coding strategies employed. Ideally, each of the articles would have been coded by at least two coders.…”