Analysis of Consumer Perceptions of Product Quality, Sales Promotion, and Ease of Purchase in Increasing Purchasing Decisions at Start-up Companies in Indonesia
Hendri Khuan,
Nekky Rahmiyati,
Kristiurman Jaya Mendrofa
et al.
Abstract:This research investigates consumer perceptions of product quality, sales promotion, and ease of purchase in the context of start-up companies in Indonesia. A quantitative research design, employing a sample of 150 participants, explores the relationships between these factors and their collective impact on consumer purchasing decisions. The study utilizes a cross-sectional survey approach, including demographic variables, and employs statistical analysis, including correlation and regression analyses with SPS… Show more
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