2021
DOI: 10.1108/jeim-01-2021-0015
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Analysis of circular economy of E-commerce market based on grey model under the background of big data

Abstract: PurposeIn order to more accurately predict the dynamics of the e-commerce market and increase the comprehensive value of the circular e-commerce industry, proposes to use Grey system theory to analyze the circular economy of the e-commerce market.Design/methodology/approachConstruct a Grey system theory model, analyze the big data of e-commerce and circular economy of the e-commerce market and predict the development potential of China's e-commerce market.FindingsThe results show that the Grey system theory mo… Show more

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Cited by 20 publications
(11 citation statements)
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References 30 publications
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“…, 2012). The advent of “Big Data” has transformed the firms' working styles (Peng et al. , 2022; Contreras Pinochet et al., 2021) and enforces a firm's top management to bring changes in their production system to capture a competitive advantage in the highly globalized markets (Aydiner et al ., 2019).…”
Section: Introductionmentioning
confidence: 99%
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“…, 2012). The advent of “Big Data” has transformed the firms' working styles (Peng et al. , 2022; Contreras Pinochet et al., 2021) and enforces a firm's top management to bring changes in their production system to capture a competitive advantage in the highly globalized markets (Aydiner et al ., 2019).…”
Section: Introductionmentioning
confidence: 99%
“…The importance of BDU in organizations has tremendously increased because of its innovative nature in strategically transforming business operations (Peng et al ., 2022; Narwane et al. , 2021; Aydiner et al.…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…Machine learning was one of the topics that we published some important articles (Feng and Qu, 2021; Peng et al , 2021; Sun and Shi, 2021; Yang et al , 2021c; Zhao and Chen, 2021). For example, Wu et al (2021) discussed how to realize the sustainable development of the social economy through the innovation of green computing technology.…”
Section: Article Classificationsmentioning
confidence: 99%
“…The results of the study showed that customer behavior has a strong correlation with the time dimension. From the above literature review, it can be seen that most of the studies are mainly aimed at the classification of data in the field of e-commerce [ 18 20 ]. They mainly use decision trees and support vector machines, but they do not further predict the data in the field of e-commerce.…”
Section: Introductionmentioning
confidence: 99%