2017
DOI: 10.21776/ub.industria.2017.006.02.6
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Analysis of Business Development Strategy of Soursop Juice Beverage

Abstract: AbstrakUsaha kecil menengah minuman sari buah sirsak termasuk dalam bidang pengolahan pangan. Dalam realitasnya usaha ini banyak mengalami permasalahan terutama dalam hal pengembangan usaha supaya mampu bertahan dalam persaingan bisnis. Perencanaan strategis untuk pengembangan usaha perlu dibuat agar operasional industri dapat berjalan efektif dan efisien. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan bantuan analisis SWOT. Metode ini mampu menganalisis kekuatan, kelemahan, peluang … Show more

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Cited by 10 publications
(8 citation statements)
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“…Informants must come from the related institutions as stakeholders in CWLS practice (BWI, the central bank of Indonesia, the Ministry of Finance, and NGO partners) and be involved in the initiation of CWLS practice from the planning phase to implementation. This research evaluated the critical elements of IFAS and EFAS to figure out which one would be a priority of strategy through weighting and rating each variable in a questionnaire survey (Kurniawan & Haryati, 2017). A 5-Likert scale was applied in this research.…”
Section: Methodsmentioning
confidence: 99%
“…Informants must come from the related institutions as stakeholders in CWLS practice (BWI, the central bank of Indonesia, the Ministry of Finance, and NGO partners) and be involved in the initiation of CWLS practice from the planning phase to implementation. This research evaluated the critical elements of IFAS and EFAS to figure out which one would be a priority of strategy through weighting and rating each variable in a questionnaire survey (Kurniawan & Haryati, 2017). A 5-Likert scale was applied in this research.…”
Section: Methodsmentioning
confidence: 99%
“…A qualitative approach that allows a researcher to interpret and explain phenomena holistically using words, without having to rely on numbers (Moleong, 2013). The tendency of qualitative research is more descriptive and emphasizes the completion process (Kurniawan & Haryati, 2017). The object studied was the implementation of SWOT analysis and marketing strategies in the development of Tedung handicraft businesses in Mengwi village.It is the unit under study which can be in the form of an individual, group, object or an event setting as the research subject.…”
Section: Methodsmentioning
confidence: 99%
“…The Tedung craftsman's ST (Strengths Threats) strategy was to use force to reduce the influence of external environmental threats. While the WT (Weakness Threats) strategy is to reduce the weakness of the internal environment and avoid threats that come from the external environment (Kurniawan & Haryati, 2017).…”
Section: Swot Matrix Qualitative Approachmentioning
confidence: 99%
“…Analisis ini didasarkan pada logika yang dapat memaksimalkan kekuatan (Strengths) dan peluang (Opportunities), namun secara bersamaan dapat meminimalkan kelemahan (Weakness) dan ancaman (Threats) (Siregar et al, 2014). Mengembangkan alternatif strategi digunakan matriks SWOT untuk membantu dalam melakukan penyesuaian antar kekuatan dan peluang (strategi SO), kekuatan dan ancaman (strategi ST), peluang dan kelemahan (strategi WO) serta kelemahan dan ancaman (strategi WT) (Kurniawan dan Haryati, 2017).…”
Section: Pendahuluanunclassified