2019
DOI: 10.5937/aneksub1941017f
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Analysis of attitudes and intentions of consumers towards the use of Internet banking services

Abstract: Сажетак: Oснoвни циљ oвoг истрaживaњa jeсте утврђивaњe фaктoрa кojи утичу нa стaвoвe и нaмeрe кoрисникa у пoглeду упoтрeбe интeрнeт бaнкaрствa. Кoнцeптуaлни мoдeл кojи je кoришћeн у истрaживaњу прeдстaвљa мoдификoвaни мoдeл прихвaтaњa тeхнoлoгиje oд стрaнe кoрисникa (TAM). Кoнкрeтнo, у истрaживaњу су aнaлизирaни утицajи пeрципирaнe кoриснoсти, пeрципирaнe лaкoћe кoришћeњa, пoвeрeњa и сигурнoсти и привaтнoсти нa стaвoвe пoтрoшaчa прeмa интeрнeт бaнкaрству, a зaтим и утицaj стaвoвa нa нaмeрe у пoнaшaњу пoтрoшaчa… Show more

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Cited by 5 publications
(3 citation statements)
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References 54 publications
(79 reference statements)
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“…In Serbia, m-banking usage and payments show a strong and persistent rise in recent years (Lukić & Živković, 2017). In Serbia, perceived security represents one of the major factors which significantly influence the intention to use mbanking (Antonijević et al, 2021) as well as the attitudes towards internet banking (Filipović, 2019). The primary reason influencing the time-lag and slower diffusion of innovation is the country's income level.…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%
“…In Serbia, m-banking usage and payments show a strong and persistent rise in recent years (Lukić & Živković, 2017). In Serbia, perceived security represents one of the major factors which significantly influence the intention to use mbanking (Antonijević et al, 2021) as well as the attitudes towards internet banking (Filipović, 2019). The primary reason influencing the time-lag and slower diffusion of innovation is the country's income level.…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%
“…Model prihvatanja tehnologije (eng. Technology Acceptance Model -TAM) je najčešće citirani model u objašnjavanju i predikciji stepena prihvatanja nove tehnologije od strane korisnika (Filipović, 2020). Prvobitni oblik modela je razvio F. D. Davis (1989) sa namerom da objasni kako korisnici usvajaju i prihvataju nove tehnologije, naročito u online kontekstu (Agag, Khashan & ElGayaar, 2019).…”
Section: Model Prihvatanja Tehnologije (там)unclassified
“…Specifičnosti usluge i njene razlike u odnosu na fizička dobra (opipljivost, heterogenost, nemogućnost skladištenja i neodvojivost proizvodnje i korišćenja) dodatno usložnjavaju proces upravljanja u uslužnim organizacijama. Takođe, sa razvojem i ekspanzijom interneta, percepcije klijenata u vezi sa korišćenjem usluga postaju predmet istraživanja i u "online" okruženju (Filipović, 2019). Samim tim, javljaju se različiti pristupi definisanja i objašnjenja datog pojma.…”
Section: Kvalitet Uslugeunclassified