Analysis and strategy for improving Indonesian coffee competitiveness in the international market

Rahardjo, Budi; Akbar, Bintang Mukhammad Burhanudin; Iskandar, Yusuf; Shalehah, Anita

doi:10.26740/bisma.v12n2.p154-167

Cited by 18 publications

(16 citation statements)

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“…Kopi merupakan komoditas tropis utama yang diperdagangkan di dunia, dengan kontribusi setengah dari total ekspor komoditas tropis lainnya. Kopi ialah salah satu jenis minuman yang disukai oleh sebagian besar gaya hidup masyarakat Indonesia khususnya di kota Surabaya (Rahardjo et al, 2020). Masyarakat Indonesia cenderung menghabiskan waktu luangnya di kafe favorit.…”

Section: Pendahuluanunclassified

Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Minat Beli Konsumen di Okui Kopi 3.0 Surabaya

Lutfiah

Widayanti

Winarno

2021

mul. AGRI-TEK. mul. ind. ilmu. ilmu. ind

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The purpose of this study aims to determine the 7P marketing mix activities carried out by Okui Kopi 3.0 Surabaya on consumer purchase interest, to determine the effect of the 7P marketing mix on consumer purchase interest, and to imply the results of research for Okui Kopi 3.0 Surabaya shop. The sampling method used was a non-probability sampling method with a purposive sampling technique.Â The number of samples in this study were 50 respondents.Â The data analysis technique used was the Structural Equation Model Partial Least Square (SEM PLS). The results of this study indicate that the variables of product, price, place, promotion, and people have a significant influence on consumer buying interest where the p-value is â‰¤ 0.05.Â Meanwhile, process variables and physical evidence did not have a significant effect on consumer purchase interest because the p-value > 0.05.Â Keywordsâ€”: Marketing Mix, Consumer Purchase Interest, SEM-PLS, Okui Kopi 3.0 Surabaya.

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Section: Pendahuluanunclassified

Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Minat Beli Konsumen di Okui Kopi 3.0 Surabaya

Lutfiah

Widayanti

Winarno

2021

mul. AGRI-TEK. mul. ind. ilmu. ilmu. ind

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“…Juhász, 2013;Török and Jámbor, 2013;Shalbuzov, 2020). Rahardjo et al (2020) tried to investigate the competitiveness of Indonesian coffee in the international market by using Revealed Comparative Advantage (RCA) index and Export Product Dynamics (EPD). Results indicated that low value of RCA implying the comparative advantage of Indonesia still needs to be improved because of losing opportunities to be able to trade with other countries.…”

Section: Export Competitiveness Of Tea and Other Agricultural Productsmentioning

confidence: 99%

Tea export competitiveness and the nexus between tea export and economic growth: The cases of Bangladesh, India and Sri Lanka

Islam¹,

Ema²,

Chakrobortty³

et al. 2021

Stud. Agr. Econ.

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Tea export competitiveness and the nexus between tea export and economic growth: The cases of Bangladesh, India and Sri Lanka Long since the end of the British India regime, Bangladesh, India, and Sri Lanka have produced a signifi cant volume of tea which continues to bring them invaluable foreign currency earnings through exports. Our paper explores the tea export competitiveness of these countries by employing the Revealed Symmetric Comparative Advantage (RSCA) index, and analyses the nexus between tea export and economic growth over the period from 1980 to 2018 using several dynamic econometric approaches. Results suggest that Bangladesh has lost its tea export competitiveness over the last decade. India posted moderate performance, while Sri Lanka consistently kept its dominant position. Further, the Johansen Cointegration test outcomes report no long-run relationship between tea export and economic growth across all the countries. The Granger Causality outcomes illustrate that only in Sri Lanka is it the case that tea export causes short-run economic growth. Lastly, the impulse response function projects tea export and economic growth, taking into consideration the response of each to a shock from the other. Extrapolation from the results indicate that, in contrast to the cases of Bangladesh and India (where no direct relationship was found), tea export and economic growth are intimately interconnected in Sri Lanka. This article further recommends eff ective policies so that economic growth in these countries can remain steady and that their tea industries can thrive.

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“…Sebaliknya, nilai RCA yang lebih kecil dari satu menunjukkan bahwa daya saing produk tergolong lemah (Mudjayani, 2008dalam Haryotejo, 2013. RCA dihitung dengan persamaan (Rahardjo et al, 2020) 𝑅𝐶𝐴 dengan 𝑋 𝑜,𝑖 adalah nilai ekspor POKI ke negara i, 𝑋 𝑇𝐸,𝑖 adalah total ekspor seluruh komoditas Indonesia ke negara i, 𝑋 𝑜𝑤,𝑖 adalah nilai ekspor produk olahan kopi dunia ke negara i, dan 𝑋 𝑇𝐸𝑤,𝑖 adalah total nilai ekspor seluruh komoditas dunia ke negara i.…”

Section: Revealed Comparative Advantage)unclassified

Diversifikasi Pasar dan Daya Saing Ekspor Produk Olahan Kopi Indonesia ke Negara Emerging Market Terpilih

Mustofa¹,

Choir²

2021

semnasoffstat

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Ekspor kopi di Indonesia hingga kini masih didominasi oleh biji kopi, tetapi nilai ekspor biji kopi terus menurun. Sebaliknya, ekspor Produk Olahan Kopi Indonesia (POKI) cenderung meningkat selama periode 2015-2019. Namun, ekspor POKI masih didominasi ke satu negara, yaitu Filipina, sehingga ekspornya sangat terpengaruh dengan kondisi negara tersebut. Hal ini menyebabkan ekspor POKI rentan tidak stabil. Oleh karena itu, perlu dilakukan diversifikasi pasar terhadap ekspor POKI. Penelitian ini bertujuan untuk menganalisis tingkat diversifikasi pasar ekspor POKI dan daya saing ekspornya ke beberapa negara emerging market tujuan diversifikasi selama periode 2010-2019. Ukuran yang digunakan yaitu Indeks Hirschman, Revealed Comparative Advantage, Export Product Dynamic, dan X-Model. Hasilnya, diketahui bahwa diversifikasi pasar ekspor POKI secara agregat belum cukup baik. Selain itu, daya saing ekspor POKI ke beberapa negara tujuan emerging market sudah cukup baik dengan posisi yang strategis. Berdasarkan hasil X-model, diperoleh lima negara yang secara optimis dapat menjadi tujuan diversifikasi.

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Analysis and strategy for improving Indonesian coffee competitiveness in the international market

Cited by 18 publications

References 0 publications

Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Minat Beli Konsumen di Okui Kopi 3.0 Surabaya

Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Minat Beli Konsumen di Okui Kopi 3.0 Surabaya

Tea export competitiveness and the nexus between tea export and economic growth: The cases of Bangladesh, India and Sri Lanka

Diversifikasi Pasar dan Daya Saing Ekspor Produk Olahan Kopi Indonesia ke Negara Emerging Market Terpilih

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