Analysis and Design Methodology for Recognizing Opportunities and Difficulties for Product-based Services

Knowledge Space Concept and Its Application for Servitizing Manufacturing Industry

“…The servitization practice naturally assumes an increase in the volume of provided services as well as a broadening of the coverage of the services purchased by a single customer [26]. This practice also requires changes in the relationship between the customer and the provider to create mutual value [5,7,27,28]. Thus, the most important factor for the journey of servitization is to move towards customer centricity from physical-goods centricity, which means offering customers more tailored and integrated solutions instead of plain products [9] as final solutions determined by the customers, and excelling simultaneously in both the goods and services dimensions of the servitization continuum [28].…”

“…Value co-creation is a strategic weapon and ongoing concern in building and sustaining reasonable benefits [5] for both the provider and receiver. From the perspective of the manufacturing industry, the revenue from service businesses tends to be steadier than that from only sales of manufactured goods [33].…”

“…Value is co-created through the mutual effort of firms, employees, customers, stakeholders, government agencies, and other entities related to any given exchange [3,4]. Therefore, the customer-manufacturer contact point plays an important role for value co-creation [5]. The world is becoming more oriented toward services; the escalation of services is one of the key trends witnessed in recent years.…”

“…Researchers have discussed the general idea of servitization and provided valuable ideas on opportunities [5] for a pure manufacturing company to engage in product-based service-oriented business, but there is no actual journey process for achieving those opportunities. Again there is much significant literature and theoretical discussion available in the general field of strategic organizational change, but there are no models specific to the issue of servitization as a change process [23].…”

Experimental on-line platform for product conceptual design: OpenDesigNet

“…Such tools also support product development phases by acting as communication platforms between product designers or other specialists to make a product more efficient compared to a traditionally designed product (Putnik et al, 2008;Zhan et al, 2003). Engineering design students should acquire skills such as good information management using their knowledge of on-line collaborative tools (Uchihira et al, 2007), security protocols with a client, on-line document management and monitoring current technology trends in the materials and processes field (Bai et al, 2005;Carbone, 2005).…”