Abstract:Culture managed by the public sector has always been a demagogic tool used for the benefit of the government in power. However, the necessary time, resources (human and financial), nor the detailed strategic planning required for such a fragile and crucial aspect have been dedicated to this when identifying a society, country or region. Particularly in such a globalised world as ours, it is time that the public sector truly realises the power involved in using this tool to strengthen social identity and create… Show more
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