Analysing the Public Cultural Supply: Leisure as an innovative tool for the generation of values

Abstract

Culture managed by the public sector has always been a demagogic tool used for the benefit of the government in power. However, the necessary time, resources (human and financial), nor the detailed strategic planning required for such a fragile and crucial aspect have been dedicated to this when identifying a society, country or region. Particularly in such a globalised world as ours, it is time that the public sector truly realises the power involved in using this tool to strengthen social identity and create social capital. This project tries to throw light on the radical importance of thinking through and planning the supply of public cultural activities, as they implicitly entail values (social, cultural, individual, among others) that make up the identity of a people and make them unique in the eyes of the world. Therefore the aim of this project is to study the way in which two municipalities of the Basque Country handle their cultural activities and define what types of social values are behind those activities.