Analysing the professional sport experience: A hierarchical approach

Engaging Students Through Event Marketing: An Example of University Entrepreneurship Event

“…Additionally, measuring future intentions of attendees is important for the prospective success of an event. The results of the current study confirm to previous studies that event satisfaction plays an important role to their intentions to revisit the event (Ajzen, 1991;Tsuji et al, 2007;Caro and Garcia, 2007;Clemes et al,2011).…”

“…One's positive behavioral intentions come into existence from a high level of satisfaction. A satisfying experience at the event is an important predictor of attendance at future events (Clemes et al, 2011). Sufficient amount of marketing literature are supporting the relationship between customer satisfaction and revisit intention (Han et al, 2009;Jang and Feng, 2007;Kim et al, 2009;Um et al, 2006) Based on these studies, it is proposed that;…”

Car Tourism in Xinjiang: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty

“…Chen and Tsai measured perceived value using a three-item scale (money, time, and effort) [22]. Clemes and Brush used a single item for perceived value [27]. Sun and Chi proposed a two-item scale for perceived value, including functional value and overall value [11].…”

Descrição de um Caso Envolvendo Marketing de Experiência Através de Patrocínio Esportivo no Segmento B2B

“…(Garg, Rahman, & Qureshi, 2014) e inclusive em atividades que envolvem eventos esportivos (Clemes, Brush, & Collins, 2011;Ko, Zhang, Cattani, & Pastore, 2011;Theodorakis, Kambitsis, Laios, & Koustelios, 2001;Yoshida & James, 2011). No caso de estratégias que envolvem o Marketing de Experiência e eventos esportivos, umas das ações utilizadas para proporcionar uma melhor experiência ou até percepção da marca das empresas é o patrocínio (Bibby, 2009;Chakraborti & Roy, 2013;Chavanat, Martinent, & Ferrand, 2009).…”