Abstract:This paper investigated the underlying variables that inspire Malaysian parents to save for their children's tertiary education. The main objective is to identify the main predictor variables influencing parents to save. Using the Theory of Planned Behaviour approach, the researchers investigated the magnitude of linear relationships of multiple exogenous variables with the endogenous variable of intention to save in SSPN [National Education Savings Scheme]. Finding of the research led to the factor of Parents… Show more
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