Analysing the impact of COVID-19 on the digital strategies of South African retailers
Faith Shenjere,
Susanna L. Middelberg
Abstract:Orientation: COVID-19 pandemic led to a surge in e-commerce with retailers having to embrace digital technologies and develop, implement and/or update digital strategies.Research purpose: This study aims to analyse the impact of the COVID-19 pandemic on the digital strategies of four JSE-listed retailers.Motivation for the study: The e-commerce industry in South Africa is still developing, and retailers need guidance on how to plan better for and manage new customer behaviour introduced by the pandemic.Researc… Show more
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