2014
DOI: 10.1504/ijbg.2014.064688
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Analysing online shopping attributes to influence consumer purchasing for fashion products

Abstract: The fashion industry has stepped into the digital era. There are a great number of firms moving to be the digital companies with the major business process all being supported by the internet (Hajji et al., 2012;Bruce and Daly, 2011). A recent study from Mintel (2012) finds that online fashion purchase has increased by 152% in the UK over the last five years. The aim of this study is to identify the main factors that affect consumer purchases of fashion products online: technology (e-service quality, Poddar et… Show more

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Cited by 5 publications
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