Analysing data trough visualizations in a web-based trade fair system

Abstract

The enormous amount of data available on the web must be adequately exploited by company managers in order to improve their business. An important role is played by various techniques that are capable of extracting useful information. Our approach exploits visualization techniques. In this paper we present 2D and 3D visualizations that are used in a web-based system that supports the organization and management of trade fairs. We show how the main users of the system, namely fair organisers and companies that participate in the fair either as exhibitors or visitors, take advantage of the available visual tools in their business activities.