Analyses of Demand and Consumption Expenditure Determinants for Virtual Reality Sports Theme Parks

Choi, Eui-Yul

doi:10.31308/kssm.25.3.6

Cited by 2 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As the market for VR/AR sports is constantly growing, studies have been conducted on improving policies and systems to vitalize VR/AR sports [ 4 , 5 , 6 ], remedying and correcting technical issues [ 7 ], using VR/AR sports in physical education [ 8 , 9 ], and promoting VR sports facility management [ 10 , 11 ]. These studies have significance in providing policy, technological, and marketing implications necessary for vitalizing VR/AR sports, but they are limited in explaining factors from the user perspective that affect the acceptance and intention to participate in VR/AR sports.…”

Section: Introductionmentioning

confidence: 99%

The Users’ Intention to Participate in a VR/AR Sports Experience by Applying the Extended Technology Acceptance Model (ETAM)

Lee

2022

Healthcare

View full text Add to dashboard Cite

Since the basic model of technology acceptance model (TAM) was introduced, studies in various fields have been conducted to improve the explanatory power of the TAM. These studies show that there are limitations in explaining the intention to use a new technology with just two variables (perceived usefulness and perceived ease of use), and that the intention to use a new technology can be affected by many external variables, in addition to the two variables. Accordingly, the purpose of this study is to identify factors affecting users’ intention to participate in a virtual/augmented reality (VR/AR) sports experience based on the extended technology acceptance model (ETAM). To this end, this study analyzed the results of a survey conducted on 300 university students who are sports majors in Korea, who have experienced VR/AR sports. First, among experience economy factors, education experience, escape experience, and esthetic experience had a positive effect on presence. Second, presence had a positive effect on perceived usefulness and flow. Third, perceived usefulness and flow had a positive effect on the intention to participate. This study has significance in empirically investigating the relationship among variables affecting users’ intention to participate in a VR/AR sports experience using the ETAM. The results can be used as basic data for establishing strategies necessary in vitalizing VR/AR sports in the future.

show abstract

Section: Introductionmentioning

confidence: 99%

The Users’ Intention to Participate in a VR/AR Sports Experience by Applying the Extended Technology Acceptance Model (ETAM)

Lee

2022

Healthcare

View full text Add to dashboard Cite

show abstract

“…At present, the mainstream media and network marketing used in the research of enterprise brand communication have a single image, and their evaluation or emotion analysis methods emerge one after another [7]. e innovation of this paper is to select professional sports clubs as the research entry point and use the SIR communication method to establish a complex discrete model system.…”

Section: Introductionmentioning

confidence: 99%

Analysis of Brand Communication Influence of Professional Sports Clubs Based on Complex System Discrete Model

Zhang

2021

Discrete Dynamics in Nature and Society

View full text Add to dashboard Cite

In recent years, because the complex system discrete model has brought good results in the application of many research directions such as human management analysis, control system prediction, and animal group prediction, how to combine the complex system discrete model with the prediction of enterprise brand communication effect has become a current research hotspot. Based on this, this paper studies the application of the discrete model based on the complex system in sports club to enterprise brand communication and designs a model of the impact of professional sports club on enterprise brand communication based on the SIR model and PSO algorithm. Firstly, this paper analyzes the research status of the impact on enterprise brand communication at home and abroad and optimizes and improves the impact of professional sports clubs on enterprise brand communication and the shortcomings of big data analysis technology in the current research. The complex system discrete model can accurately analyze the enterprise brand communication and conduct big data mining analysis with known professional sports clubs to achieve accurate calculation. The results show that in the process of analyzing the impact of professional sports clubs and enterprise brand communication, the communication mode design of professional sports clubs based on SIR-PSO algorithm can not only effectively deal with various complex discrete data evaluated by club users but also analyze and evaluate the impact of professional sports clubs on enterprise brand communication.

show abstract

Analyses of Demand and Consumption Expenditure Determinants for Virtual Reality Sports Theme Parks

Cited by 2 publications

References 0 publications

The Users’ Intention to Participate in a VR/AR Sports Experience by Applying the Extended Technology Acceptance Model (ETAM)

The Users’ Intention to Participate in a VR/AR Sports Experience by Applying the Extended Technology Acceptance Model (ETAM)

Analysis of Brand Communication Influence of Professional Sports Clubs Based on Complex System Discrete Model

Contact Info

Product

Resources

About