Analisis Wacana Kritis Sara Mills Tentang Stereotipe Terhadap Perempuan Dengan Profesi Ibu Rumah Tangga Dalam Film Rumput Tetangga

Abstract

Film adalah media komunikasi massa yang mampu mempresentasikan dan mengonstruksi realitas sosial yang terjadi dalam masyarakat. Film dapat menampilkan potret kenyataan dalam bentuk simbolik yang mempunyai makna, pesan, dan nilai estetikanya. Tujuan dari tulisan ini adalah mendeskripsikan status dan peran perempuan yang memilih profesi ibu rumah tangga melalui analisis tokoh perempuan yang ditampilkan dalam film Rumput Tetangga serta resepsi penonton terhadap film. Penyusunan tulisan ini menggunakan metode kualitatif deskriptif dengan menggunakan pisau analisis wacana kritis Sara Mills. Untuk metode pengumpulan data dalam penelitian ini dilakukan wawancara bersama informan sebagai validasi data. Dengan menganalisis setiap scene yang ada dalam film, tulisan ini menunjukkan bahwa masih terdapat ketimpangan sosial dan pandangan terhadap peran ibu rumah tangga baik dari budaya patriarki maupun dari sesama kaum perempuan. Film Rumput Tetangga adalah cerminan realita saat ini dan dialami oleh para perempuan di lingkungan kehidupannya. Ternyata yang lebih sering memberikan stereotipe buruk kepada peran ibu rumah tangga adalah para perempuan. Hal ini menunjukan bahwa pelaku ketidakadilan gender tidak terjadi di antara dua gender yang berbeda, tetapi dapat terjadi di sesama gender.

A Critical Analysis of The Movie Kartini About Feminism Directed by Hanung Bramantyo

“…However, that concept depends on how each individual think, and addressing the situation wisely. Woman Stereotype as Housewives in the movie Rumput Tetangga" (Novianti et al, 2022). The focus on this journal is to describe status and women's role who choose to be a housewife through female characters' analysis in the movie Rumput Tetangga using the audiences' perception.…”

“…Not only for entertainment, but movies also have its own messages that can leave such impression on someone's mind. According to (Novianti, Musa, & Darmawan, 2022), movie is one of the most everyone's preferences since it contains audiovisual. As a result, the audiences will amuse in one package story, such as entertainment, music, humor, and more.…”

“…According to Novianti et al, (2022) opinion states that feminism is a thought which sees women and men have the same rights in politic, social, sexuality, intellectual, and economic in order to give the same justice for women. While according to (Darma, 2013:140)''s book states that feminism is a women movement who refuses to be marginalized and humiliated.…”

Female Empowerment on International Women's Day 2023 Ads: Critical Discourse Analysis of Mercedes-Benz “Be One of Many”

“…sentence in the last seconds of the videos, Mercedes-Benz did a simple yet powerful "call-to-action" for the audience. Coming back to Sara Mill's theory that audience was not an entity that merely "accept" the text, but the audience could contribute to it (Novianti et al, 2022). In this context of "Be one of many" videos, the audience might not be able to contribute to the video production, yet the audience were actually the 'main' interpreter of the message conveyed by the video Female Empowerment in "Be one of many" Videos Based on the findings generated by analysing the videos using Sara Mill's model of Critical Discourse Analysis, it could be determined that the videos were indeed produced with female empowering message embbeded in them.…”

Representation of Women in Demi Nama Baik Kampus Short Films from Sara Mills’ Perspective

“…Short films, as a medium of language expression in digital form, have the power to reach various social segments. In practice, both short films and feature films are able to represent a series of actions in real life that are motivated by social constructs and created by individuals (Novianti et al, 2022).Films are able to reveal fragments of people's lives in the form of representations that reject, support, criticize, or even are neutral. The study of women in short films is often associated with gender stereotypes that develop in society.…”