Abstract:This research is motivated by the motivation to capture customer experience in purchasing rice products in the Shopee marketplace. The method used is Latent Dirichlet Allocation and analyzed based on several rating categories, namely low rating (negative sentiment), medium rating (neutral sentiment) and high rating (positive sentiment). The results of this study indicate that customer reviews of purchasing rice products in the shopee marketplace have a dominant positive sentiment, followed by negative and neut… Show more
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