2018
DOI: 10.29244/fagb.8.1.81-96
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Analisis Tingkat Kepuasan Konsumen Restoran Waroeng Hotplate Odon Cibanteng, Bogor, Jawa Barat

Abstract: The competition among restaurants increases due to citizen’s new lifestyle for visiting restaurant. The purpose of this study is to analyze the consumer decision of making process, the customer satisfaction, and to formulate the recommendation for attributes improvement. Data are collected from 143 respondents using convenience sampling method and processed by Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The analytical results showed that the customer was generally 72,8 percent … Show more

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“…(Fig 4). According to Curatman (2010), household income has a huge influence on consumption levels [9,13,18]. Based on this information, shrimp rota cracker producers have to pay attention to the price of the crackers, so the selling price of rota crackers can be affordable by their consumers.…”
Section: Respondent Characteristicmentioning
confidence: 99%
“…(Fig 4). According to Curatman (2010), household income has a huge influence on consumption levels [9,13,18]. Based on this information, shrimp rota cracker producers have to pay attention to the price of the crackers, so the selling price of rota crackers can be affordable by their consumers.…”
Section: Respondent Characteristicmentioning
confidence: 99%