Analisis SWOT sebagai Alat Pengambilan Keputusan Bisnis di Era Digital dan Globalisasi
Avrilia Ayunia Widyaningrum,
Destya Fitri Andini,
Dian Putri Wulandari
et al.
Abstract:In a rapidly evolving business world with the support of technology, companies must adopt effective strategies to stay competitive. One very helpful tool is SWOT Analysis or stands for Strengths, Weaknesses, Opportunities, Threats Analysis, which requires companies to identify internal strengths and external opportunities in order tol achieve comlpetitive advalntage. Thisl study aimls lto explore the role of SWOT Analysis in recognizing relevant strengths and opportunities for companies, assessing their impact… Show more
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